Marketing/Branding
This page contains links to resources about advertising and marketing information.
Library Resources
10 Principles of Modern Marketing - Opens in a new window by
ISBN: 53863MIT60431Publication Date: April 2019
Absolute Essentials of Digital Marketing - Opens in a new window by ISBN: 9781003015789Publication Date: 2020-09-24
The Dynamics of Influencer Marketing - Opens in a new window by ISBN: 1000686930Publication Date: 2022-08-08
Handbook of Advances in Marketing in an Era of Disruptions : Essays in Honour of Jagdish N. Sheth - Opens in a new window by Call Number: HF5415 .H18658 2019ISBN: 9789352808199Instagram Power, Second Edition : Build Your Brand and Reach More Customers with Visual Influence, 2nd Edition 2nd edition - Opens in a new window by
ISBN: 9781260453317Publication Date: March 2019
Ultimate Guide to Email Marketing for Business - Opens in a new window by Call Number: HF5415.1265 .G864 2018ISBN: 9781613083833
Advertising Account Planning I - Opens in a new window by Call Number: HF5415.2 .P374 2020ISBN: 9781538114063
Advertising and Promotional Culture - Opens in a new window by Call Number: HF5821 .M37 2018ISBN: 9781137026248
Brandsplaining - Opens in a new window by Call Number: HF5827.85 .C86 2021ISBN: 9780241456002Publication Date: 2021-06-01
Canadian Sport Marketing - Opens in a new window by Call Number: GV716 .O739 2022ISBN: 9781718200944Publication Date: 2022-05-03
Consumer Behaviour and Analytics - Opens in a new window by Call Number: HF5415.32 .S5595 2020ISBN: 9781138592643
Digital Marketing Strategy - Opens in a new window by Call Number: HF5548.32 .K566 2019ISBN: 9780749498085
How to Write a Marketing Plan - Opens in a new window by Call Number: HF5415.13 .W48 2019ISBN: 9780749484835
International Marketing - Opens in a new window by Call Number: HF1416 .C375 2020ISBN: 9781259712357
- Marketing the Secrets of BrandsAdvertising and marketing creates a perceived need for goods and services. In this program, ad agency experts share their insight into how compelling messages are crafted.
A BBC Production.
Databases:
- Academic Search Complete This link opens in a new windowA large and diverse collection of scholarly journals, magazines, and newspaper articles, as well as some books and conference proceedings. It covers most subject areas.
- Canadian Business & Current Affairs This link opens in a new windowChoose newspaper as resource type from limiters or use the Newspaper Search in Page 1+ to add Canadian news content to your results
A diverse collection of publications, including scholarly journals, trade publications, dissertations, books, newspapers and magazines. Covers Canadian studies, business, culture, current event, education, literature, agriculture, history, and language, as well as government and politics. - Canadian Major Dailies This link opens in a new windowChoose newspaper as resource type from limiters or use the Newspaper Search in Page 1+ to add Canadian news content to your results
National and leading regional newspapers, such as the National Post, the Globe and Mail, the Montreal Gazette, and the Ottawa Citizen. - CARDonline This link opens in a new window*Not searchable in Page 1+. Search directly in database to access content.
Critical advertising rates, data and media planning information for advertising, marketing, PR, and communications professionals. - Communications & Mass Media (Gale OneFile) This link opens in a new windowCommunications journal articles covering subjects such as advertising and public relations, literature and writing, and linguistics.
- ProQuest One Business This link opens in a new windowA complete business library containing millions of full-text items across scholarly and popular periodicals, newspapers, market research reports, dissertations, books, videos and more. Check out Proquest One Business Libguide for help using this database effectively.
- Statista This link opens in a new window*Not searchable in Page 1+. Search directly in database to access content*
Provides coverage of consumer and market data covering more than 80,000 business-related topics from more than 22,500 sources in 170+ industries. Consumer Insights can be search independently by accessing it under the insights tab.
eCommerce Insights is its own product and is accessible from the main Statista platform under the Insights tab. Once you have linked out to the ecommerce product you should select the University Access button to reauthenticate before beginning your search.
Journals:
- Advertising Age - Opens in a new windowArticles on national and international marketing, news about individuals in advertising, statistics on advertising and special reports. Fulltext for Advertising Age is available beginning June 1996.
- ADweek - Opens in a new windowPublishes articles, news, and product information about the advertising and marketing industry.
- Canada Media - Opens in a new windowMass communications and publishing; Business and industries
- Canadian Advertising Industry ReportIbisworld Report
- Forbes - Opens in a new windowFor corporate officers and other major executives in business interested in developing management insight through review of the nation's largest corporations.
- international Journal of Research in MarketingAims to provide a high-quality medium through which both developments in marketing theory and thought and results of empirical research can be communicated to those active in marketing research and others.
- Journal of Advertising - Opens in a new windowProvides a public forum that reflects the current understanding of advertising as a process of communication, its role in the changing environment, and the relationships between these and other components of the advertising business and practice.
- Journal of Marketing Theory & Practice - Opens in a new windowContains articles addressing contemporary marketing issues.
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Search the Library's print and digital resources.
Web Resources
- Ad*Access - Opens in a new windowA repository/archive at Duke Univeristy. An image database of more than 7,000 U.S. and Canadian ads covering five product categories dated between 1911 -1955.
- Association of Canadian Advertisers - Opens in a new windowThe Association of Canadian Advertisers is Canada’s go-to organization for client marketers, helping our members maximize their MarCom and brand ROI.
- Canadian Advertising Museum - Opens in a new windowLearn how Canadians looked at life over the years. Click on the different decades in The Work to see how Canadian advertising changed as we changed. As we build the Canadian Advertising Museum, you’ll read about the people behind the campaigns. See how we partied, the cars we drove, the clothes we wore and how we thought.
- CMA : Canadian Marketing Association - Opens in a new windowNot for profit professional association helping businesses grow, build knowledge and uphold industry standards.
- CMMP Certified Marketing Management :Professionals - Opens in a new windowCertified Marketing Management professionals of Canada (CMMP® Canada) is an affiliate institute of the International Institute of Marketing Professionals (IIMP®), it’s mandate includes implementation of Internationally Accepted Marketing Standards, Marketing Designations and educational programs for the local marketing community members within Canada.
- IAB : Interactive Advertising Bureau - Opens in a new windowEstablished in 1997, The Interactive Advertising Bureau of Canada (IAB Canada) is the national voice and thought leader of the Canadian interactive marketing and advertising industry.
- Media Technology Monitor (MTM©) - Opens in a new windowBeginning with MTM 18+ nearly 20 years ago and expanding its research portfolio to include MTM Jr and MTM Newcomers, the MTM helps users to understand the Canadian media landscape from all angles encompassing traditional and new platforms over time. Access FREE reports by selecting - view free.
- PWC : Industry and consumer market data - Opens in a new windowOur industry-focused professional services include audit and assurance, tax, deals and consulting targeting solutions for cybersecurity, privacy, financial crime, workforce of the future, finance transformation, value creation, strategic reassessment and cost optimization. We work as one firm to bring different perspectives and capabilities together to achieve what matters most.