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Business & Entrepreneurship

Company Research

This page contains directories of companies, and other resources for finding company information.  You can use some of the sources recommended in this guide to help you research a company or product.

If you are researching a private company, especially one in North America, privately-held companies are not legally required to publish for public consumption materials such as annual reports. 

Remember - when searching for information about a company, product, service or industry, you may have to look at the bigger picture as well as the details specific to your particular business, product or service.  If you can’t find enough on the company/service/product, try to place it within the larger industry.

For example:

  • Look for the NAICS code for more information about the industry.
  • Look in library databases for industry reports, company reports, and/or articles related to your topic. 
    • Search by Company name in databases For example Business Source Complete) and Google. (look for their website)
    • Check out the company on Linkedin, Facebook or other social media 
    • Security filings, filings, disclosure, payments and information - SEDAR (Canada) and EDGAR (USA)
    • Business Directories online and in print can be useful
    • Newspapers and trade journals - in print and online 
    • Check Library collections for published histories of known companies and their founders. 
    • Best bets at the Library for Canadian and Ontario companies
      • Ibisworld
      • Canadian Business and Current Affairs 
      • Canadian Newsstand (Canadian newspapers) 
      • trade journal content across AC Library database subscriptions.
  • Be creative! Use other resources to find specific information about financials, market size and share, demographics, and/or consumer behaviour. For example, visit the company’s website and social media accounts, see if their annual report is online. If they are a public company see if you can view their financials on google/finance.

Adapted from:  Iaizzo, Teresa. “Researching a Company, Product, Service, or Industry” George Brown College Library. Web. Sep 25, 2017

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