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Business & Entrepreneurship

Company Research

This page contains directories of companies, and other resources for finding company information.  You can use some of the sources recommended in this guide to help you research a company or product.

Remember - when searching for information about a company, product, service or industry, you may have to look at the bigger picture as well as the details specific to your particular business, product or service.  If you can’t find enough on the company/service/product, try to place it within the larger industry. For example:

  • Look for the NAICS code for more information about the industry.
  • Look in library databases for industry reports, company reports, and/or articles related to your topic.
    • Search in OneSearch  for reports by limiting your search to REPORTS. 
    • Search by Company name in databases and Google. 
    • Best bets for industry reports - Ibisworld and Business Source Complete. 
    • Best bets for Canadian and Ontario companies
      • Ibisworld
      • Canadian Business and Current Affairs 
  • Be creative! Use other resources to find specific information about financials, market size and share, demographics, and/or consumer behaviour. For example, visit the company’s website and social media accounts, see if their annual report is online. If publically traded see if you can view their financials on google/finance.

Adapted from:  Iaizzo, Teresa. “Researching a Company, Product, Service, or Industry” George Brown College Library. Web. Sep 25, 2017

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