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Advertising Guide

This Guide will help direct you to library and web resources related to advertising and marketing. Click on the tabs above to browse resources by category.

Collection Spotlight

Barrel-aged stout and selling out : Goose Island, Anheuser-Busch, and how craft beer became big business First edition.
The Sustainable Marketing Concept in European SMEs : Insights From the Food & Drink Industry
10 Principles of Modern Marketing - open in a new window
Instagram Power, Second Edition : Build Your Brand and Reach More Customers with Visual Influence, 2nd Edition 2nd edition

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