Search for Journals and Ebooks
Featured Journals
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Advertising Age - Opens in a new windowArticles on national and international marketing, news about individuals in advertising, statistics on advertising and special reports. Fulltext for Advertising Age is available beginning June 1996.
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Advertising Age International - Opens in a new windowTITLE incorporates Advertising Age's Euromarketing as of 1/97.International newspaper on advertising and marketing.
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Adweek - Opens in a new windowPublishes articles, news, and product information about the advertising and marketing industry.
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Canada Media - Opens in a new windowMass communications and publishing; Business and industries
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Forbes - Opens in a new windowFor corporate officers and other major executives in business interested in developing management insight through review of the nation's largest corporations.
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Harvard Business Review - Opens in a new windowWritten for upper level management. Presents analysis of management problems and helpful commentary on advanced thinking and practice in all fields of management and administration.
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International Journal of Market Research - Opens in a new windowAnalysis in the multi-discipliinary fields of market, social & economic research. Provides a forum for serious discussion & debate & acts as a vital databank for research theory & practice.
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Journal of Advertising - Opens in a new windowProvides a public forum that reflects the current understanding of advertising as a process of communication, its role in the changing environment, and the relationships between these and other components of the advertising business and practice.
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Journal of Business Research - Opens in a new windowApplies theory developed from business research to actual business situations.
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Journal of Marketing Theory & Practice - Opens in a new windowContains articles addressing contemporary marketing issues.
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Marketing - Opens in a new windowPresents stories across the whole industry as well as the major media, branding, direct marketing & retail sectors.
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Marketing Magazine - Opens in a new windowFeature articles, thematic issues, interviews, business profiles, agency statistics and news of note for people in the Canadian advertising business.
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Retail Merchandiser - Opens in a new windowProvides information for merchandiser executives and managers on category trends, the latest merchandising approaches, and technology updates.
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Review of Marketing Science - Opens in a new windowDevoted to the wide and rapid dissemination of the latest research in marketing.
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Key Databases in This Area
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Academic Search CompleteA large and diverse collection of scholarly journals, magazines, and newspaper articles, as well as some books and conference proceedings. It covers most subject areas.
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Business Source CompleteArticles from scholarly business journals and magazines. It also includes country overviews, market research reports, company profiles, SWOT analyses, industry reports, and videos from the Harvard Faculty Seminar Series.
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Canadian Business & Current AffairsNot searchable in OneSearch. Search directly in database to access content.
A diverse collection of publications, including scholarly journals, trade publications, dissertations, books, newspapers and magazines. It covers Canadian studies, business, culture, current event, education, literature, agriculture, history, and language, as well as Canadian government and politics. It includes 600 full text titles. -
Canadian Major DailiesNot searchable in OneSearch. Search directly in database to access content.
National and leading regional newspapers, such as the National Post, the Globe and Mail, the Montreal Gazette, and the Ottawa Citizen. -
CARDonlineNot searchable in OneSearch. Search directly in database to access content.
Critical advertising rates, data and media planning information for advertising, marketing, PR, and communications professionals. -
Communications & Mass Media (Gale OneFile)Communications journal articles covering subjects such as advertising and public relations, literature and writing, and linguistics.
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IBISWorldDatabase can be searched within OneSearch by limiting search source type to "REPORTS"
Industry market research reports containing statistics and analysis on market characteristics, current and forecast performance, and major industry participants for more the 400 Canadian industries and 700 US industries.
