Articles on national and international marketing, news about individuals in advertising, statistics on advertising and special reports. Fulltext for Advertising Age is available beginning June 1996.
For corporate officers and other major executives in business interested in developing management insight through review of the nation's largest corporations.
Written for upper level management. Presents analysis of management problems and helpful commentary on advanced thinking and practice in all fields of management and administration.
Analysis in the multi-discipliinary fields of market, social & economic research. Provides a forum for serious discussion & debate & acts as a vital databank for research theory & practice.
Provides a public forum that reflects the current understanding of advertising as a process of communication, its role in the changing environment, and the relationships between these and other components of the advertising business and practice.
A large and diverse collection of scholarly journals, magazines, and newspaper articles, as well as some books and conference proceedings. It covers most subject areas.
A Library account is required to access this digital resource off campus.
Articles from scholarly business journals and magazines. It also includes country overviews, market research reports, company profiles, SWOT analyses, industry reports, and videos from the Harvard Faculty Seminar Series.
A Library account is required to access this digital resource off campus.
Not searchable in OneSearch. Search directly in database to access content.
A diverse collection of publications, including scholarly journals, trade publications, dissertations, books, newspapers and magazines. It covers Canadian studies, business, culture, current event, education, literature, agriculture, history, and language, as well as Canadian government and politics. It includes 600 full text titles.
A Library account is required to access this digital resource off campus.
Database can be searched within OneSearch by limiting search source type to "REPORTS"
Industry market research reports containing statistics and analysis on market characteristics, current and forecast performance, and major industry participants for more the 400 Canadian industries and 700 US industries.