Featured Books
Advertising and Consumer Society: A Critical Introduction - Opens in a new window by Call Number: HF5811 .H648 2023ISBN: 9781032181370Publication Date: 2023-04-03
Global Perspectives on International Advertising - Opens in a new window by Call Number: HF5823.H3147 2022ISBN: 9781799896722Publication Date: 2022-06-24
A Self-Help Guide for Copywriters: A Resource for writing Headlines and Building Creative Confidence - Opens in a new window by Call Number: HF5825 .N29 2021ISBN: 9781777783501Publication Date: 2021
Run with Foxes: Make Better Marketing Decisions - Opens in a new window by Call Number: HF5415.D47 2020ISBN: 9780857197726Publication Date: 2020-04-07
Advertising Account Planning: New Strategies In The Digital Landscape - Opens in a new window by Call Number: HF5415.2 .P374 2020ISBN: 9781538114063Publication Date: 2019-06-05
International Marketing - Opens in a new window by Call Number: HF1416 .C375 2020ISBN: 9781259712357Publication Date: 2020-02-19
How to Write a Marketing Plan - Opens in a new window by Call Number: HF5415.13 .W48 2019ISBN: 9780749484835Publication Date: 2019-06-25
Advertising and Promotional Culture - Opens in a new window by Call Number: HF5821 .M37 2018ISBN: 9781137026248Publication Date: 2018-01-01
Advertising Revolution - Opens in a new window by Call Number: HF5837 .B73 2018ISBN: 9781912248216Publication Date: 2018-08-16
Essentials of Services Marketing - Opens in a new window by Call Number: HD9980.5 .W567 2018ISBN: 9781292089959Publication Date: 2018-10-01
Marketing Analytics - Opens in a new window by Call Number: HF5415.2 .G754 2018ISBN: 9780749482169Publication Date: 2018-04-24
Sales and Marketing Channels - Opens in a new window by Call Number: HF5415.129 .D46 2018ISBN: 9780749482145Publication Date: 2018-04-24
100 Ways to Create a Great Ad - Opens in a new window by Call Number: HF5823 .C65 2014ISBN: 9781780671680Publication Date: 2014-08-19
Brand Management: Co-creating Meaningful Brands - Opens in a new window by Call Number: HF5415.1255.B448 2024ISBN: 9781529616972Publication Date: 2024-05-22
Consumer Behaviour and Analytics - Opens in a new window by Call Number: HF5415.32 .S5595 2020ISBN: 9781138592643Publication Date: 2019-08-27
Media in History: An Introduction to The Meaning and Transformation of Communication Over Time - Opens in a new window by Call Number: P90.K6713 2019ISBN: 9781352005981Publication Date: 2019-05-06
The Maker Revolution - Opens in a new window by Call Number: HC79.T4 H369 2018ISBN: 1119428750Publication Date: 2017-11-01
The AI Advantage: How To Put The Artificial Intelligence Revolution To Work - Opens in a new window by Call Number: HC79.I55 D369 2018ISBN: 9780262039178Publication Date: 2018-10-19
The Food Industry Wars by Call Number: HD9005.M44 1998ISBN: 9781567201116Publication Date: 1998-06-25
The Four: the hidden DNA of Amazon, Apple, Facebook, and Google - Opens in a new window by Call Number: HD9999.I492 G35 2017ISBN: 9780735213654Publication Date: 2017-10-03
For God, Country, and Coca-Cola - Opens in a new window by Call Number: HD9349.S634 C674 2013ISBN: 9780465029174Publication Date: 2013-05-14
Onward: how Starbucks fought for its life without losing its soul - Opens in a new window by Call Number: HD9199.U54 S737 2011ISBN: 9781605292885Publication Date: 2011-03-29
Planet Google: one company's audacious plan to organize everything we know - Opens in a new window by Call Number: HD9696.8.U64 G667 2008ISBN: 9781416546917Publication Date: 2008-09-23
The Microsoft Way - Opens in a new window by Call Number: HD9696.C64 M536 1997ISBN: 9780201409499Publication Date: 1995-01-01
Just Do It: the Nike spirit in the corporate world - Opens in a new window by Call Number: HD9992.U54 N555 1994bISBN: 9781558504790Publication Date: 1994-03-01
International directory of company histories. - Opens in a new window by Call Number: HD2731 .I58ISBN: 9781558628977Publication Date: 1988-
Design Thinking for New Business Contexts: A Critical Analysis Through Theory & Practice - Opens in a new window by Call Number: HD62.5 .H83 2022ISBN: 9783030942052Publication Date: 2022-04-28
Supply Chain Management Models - Opens in a new window by Call Number: HD38.5 .F39 2018ISBN: 9781138570177Publication Date: 2017-12-13
Crisis Communication: case studies and lessons learned from international - Opens in a new window by Call Number: HD49 .B73 2018ISBN: 9781498751346Publication Date: 2018-02-06
Unravelling the Mysteries of Case Study Research - Opens in a new window by Call Number: HD30.4 .T394 2017ISBN: 9781786437235Publication Date: 2017-07-28
Campaigns That Shook the World - Opens in a new window by Call Number: HF5837 .R64 2015ISBN: 9780749475109Publication Date: 2015-10-03
Writing for Interactive Media by Call Number: QA76.76.I59G37 2024ISBN: 9781032554242Publication Date: 2023-10-01
Fashion, Disability, and Co-Design: A Human-Centered Design Approach - Opens in a new window by Call Number: TT648.J96 2024ISBN: 9781350299542Publication Date: 2024-05-16
Media Management and Artificial Intelligence - Opens in a new window by Call Number: P96.M34 C66 2023ISBN: 9781003213611Publication Date: 2022-11-18
Interfaces and Us: User-Experience Design & The Making Of The Computable Subject - Opens in a new window by Call Number: QA76.9.M65 K34 2023ISBN: 9781350245242Publication Date: 2023-02-09
The End of Marketing: Humanizing your brand in the age of social media - Opens in a new window by Call Number: HF5415 .G465 2022ISBN: 9781398601352Publication Date: 2021-10-03
Things We Could Design - Opens in a new window by Call Number: NK1505 .W34 2021ISBN: 9780262542999Publication Date: 2021-08-24
Social Media Marketing - Opens in a new window by Call Number: HM742 .H37 2020ISBN: 9781516527137Publication Date: 2019-05-30
Digital Marketing Strategy - Opens in a new window by Call Number: HF5548.32 .K566 2019ISBN: 9780749484231Publication Date: 2019-04-03
Mindful Design: How & Why To Make Design Decisions For The Good Of Those Using Your Product - Opens in a new window by Call Number: QA76.9.H85 R55 2019ISBN: 9781484242339Publication Date: 2018-12-11
Basics Interactive Design: User Experience Design - Opens in a new window by Call Number: NK1520 .A45 2014ISBN: 9782940496136Publication Date: 2014-02-27
