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Featured Books
Advertising & Marketing
Industry Research
Company Research
Business Cases
Interactive Media Design
Global Perspectives on International Advertising
- Opens in a new window
by
Ipek Krom (Editor)
ISBN: 9781799896722
Publication Date: 2022-06-24
Advertising and Consumer Society: A Critical Introduction
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by
Nicholas Holm
Call Number: HF5811 .H648 2023
ISBN: 9781032181370
Publication Date: 2023-04-03
Run with Foxes: Make Better Marketing Decisions
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by
Paul Dervan
Call Number: HF5415.D47 2020
ISBN: 9780857197726
Publication Date: 2020-04-07
100 Ways to Create a Great Ad
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by
Tim Collins
Call Number: HF5823 .C65 2014
ISBN: 9781780671680
Advertising Account Planning: New Strategies In The Digital Landscape
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by
Carol J. Pardun
Call Number: HF5415.2 .P374 2020
ISBN: 9781538114063
Advertising and Promotional Culture
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by
P. David Marshall
Call Number: HF5821 .M37 2018
ISBN: 9781137026248
Advertising Revolution
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by
Alan Bradshaw; Linda Scott
Call Number: HF5837 .B73 2018
ISBN: 9781912248216
Essentials of Services Marketing
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by
Jochen Wirtz
Call Number: HD9980.5 .W567 2018
ISBN: 9781292089959
How to Write a Marketing Plan
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by
John Westwood
Call Number: HF5415.13 .W48 2019
ISBN: 9780749484835
International Marketing
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by
Philip R. Cateora
Call Number: HF1416 .C375 2020
ISBN: 9781259712357
Marketing Analytics
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by
Mike Grigsby
Call Number: HF5415.2 .G754 2018
ISBN: 9780749482169
Sales and Marketing Channels
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by
Julian Dent
Call Number: HF5415.129 .D46 2018
ISBN: 9780749482145
A Self-Help Guide for Copywriters: A Resource for writing Headlines and Building Creative Confidence
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by
Nelken, Dan B.
Call Number: HF5825 .N29 2021
ISBN: 9781777783501
Publication Date: 2021
The Maker Revolution
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by
Mark R. Hatch
Call Number: HC79.T4 H369 2018
ISBN: 1119428750
Publication Date: 2017-11-01
The AI Advantage: How To Put The Artificial Intelligence Revolution To Work
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by
Thomas H. Davenport; Paul Michelman
Call Number: HC79.I55 D369 2018
ISBN: 9780262039178
Publication Date: 2018-10-19
Media in History: An Introduction to The Meaning and Transformation of Communication Over Time
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by
Jukka Kortti
Call Number: P90.K6713 2019
ISBN: 9781352005981
Publication Date: 2019-05-06
Brand Management: Co-creating Meaningful Brands
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by
Michael Beverland; Pinar Cankurtaran
ISBN: 9781529616972
Publication Date: 2024-05-22
Consumer Behaviour and Analytics
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by
Andrew Smith
Call Number: HF5415.32 .S5595 2020
ISBN: 9781138592643
Publication Date: 2019-08-27
The Four: the hidden DNA of Amazon, Apple, Facebook, and Google
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by
Scott Galloway
Call Number: HD9999.I492 G35 2017
ISBN: 9780735213654
International directory of company histories.
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by
Pederson, Jay P.; Grant, Tina.
Call Number: HD2731 .I58
ISBN: 9781558628977
The Microsoft Way
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by
Randall Stross; J. Bell (Editor)
Call Number: HD9696.C64 M536 1997
ISBN: 9780201409499
Publication Date: 1995-01-01
Onward: how Starbucks fought for its life without losing its soul
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by
Howard Schultz; Joanne Gordon
Call Number: HD9199.U54 S737 2011
ISBN: 9781605292885
Publication Date: 2011-03-29
Planet Google: one company's audacious plan to organize everything we know
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by
Randall Stross
Call Number: HD9696.8.U64 G667 2008
ISBN: 9781416546917
Publication Date: 2008-09-23
For God, Country, and Coca-Cola
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by
Mark Pendergrast
Call Number: HD9349.S634 C674 2013
ISBN: 9780465029174
Publication Date: 2013-05-14
Just Do It: the Nike spirit in the corporate world
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by
Donald Katz
Call Number: HD9992.U54 N555 1994b
ISBN: 9781558504790
Publication Date: 1994-03-01
Campaigns That Shook the World
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by
Danny Rogers; Martin Sorrell (Foreword by)
Call Number: HF5837 .R64 2015
ISBN: 9780749475109
Publication Date: 2015-10-03
Design Thinking for New Business Contexts: A Critical Analysis Through Theory & Practice
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by
Yujia Huang; David Hands
Call Number: HD62.5 .H83 2022
ISBN: 9783030942052
Publication Date: 2022-04-28
Supply Chain Management Models
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by
Hamed Fazlollahtabar
Call Number: HD38.5 .F39 2018
ISBN: 9781138570177
Publication Date: 2017-12-13
Crisis Communication: case studies and lessons learned from international
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by
Kjell Brataas
Call Number: HD49 .B73 2018
ISBN: 9781498751346
Publication Date: 2018-02-06
Unravelling the Mysteries of Case Study Research
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by
Marilyn L. Taylor; Mikael Søndergaard
Call Number: HD30.4 .T394 2017
ISBN: 9781786437235
Publication Date: 2017-07-28
Digital Marketing Strategy
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by
Simon Kingsnorth
Call Number: HF5548.32 .K566 2019
ISBN: 9780749484231
Publication Date: 2019-04-03
Social Media Marketing
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by
Eric Stewart Harvey
Call Number: HM742 .H37 2020
ISBN: 9781516527137
Publication Date: 2019-05-30
Media Management and Artificial Intelligence
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by
Alex Connock
Call Number: P96.M34 C66 2023
ISBN: 9781003213611
Publication Date: 2022-11-18
Things We Could Design
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by
Ron Wakkary
Call Number: NK1505 .W34 2021
ISBN: 9780262542999
Publication Date: 2021-08-24
Fashion, Disability, and Co-Design: A Human-Centered Design Approach
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by
Grace Jun
ISBN: 9781350299542
Publication Date: 2024-05-16
Writing for Interactive Media: Social Media, Websites, Applications, Elearning, Games
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by
Timothy Paul Garrand
Call Number: QA76.76.I59 G37 2024QA76.76.I59 G37 2024
ISBN: 9781032554259
Publication Date: 2023-10-01
Basics Interactive Design: User Experience Design
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by
Gavin Allanwood; Peter Beare
Call Number: NK1520 .A45 2014
ISBN: 9782940496136
Publication Date: 2014-02-27
Interfaces and Us: User-Experience Design & The Making Of The Computable Subject
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by
Zachary Kaiser
Call Number: QA76.9.M65 K34 2023
ISBN: 9781350245242
Publication Date: 2023-02-09
The End of Marketing: Humanizing your brand in the age of social media
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by
Carlos. Gil
Call Number: HF5415 .G465 2022
ISBN: 9781398601352
Publication Date: 2021-10-03
Mindful Design: How & Why To Make Design Decisions For The Good Of Those Using Your Product
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by
Scott Riley
Call Number: QA76.9.H85 R55 2019
ISBN: 9781484242339
Publication Date: 2018-12-11
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