Featured Books
Advertising and Consumer Society: A Critical Introduction - Opens in a new window by Call Number: HF5811 .H648 2023ISBN: 9781032181370Publication Date: 2023-04-03
100 Ways to Create a Great Ad - Opens in a new window by Call Number: HF5823 .C65 2014ISBN: 9781780671680
Advertising Account Planning I - Opens in a new window by Call Number: HF5415.2 .P374 2020ISBN: 9781538114063
Advertising and Promotional Culture - Opens in a new window by Call Number: HF5821 .M37 2018ISBN: 9781137026248
Consumer Behaviour and Analytics - Opens in a new window by Call Number: HF5415.32 .S5595 2020ISBN: 9781138592643
Digital Marketing Strategy - Opens in a new window by Call Number: HF5548.32 .K566 2019ISBN: 9780749498085
Essentials of Services Marketing - Opens in a new window by Call Number: HD9980.5 .W567 2018ISBN: 9781292089959
How to Write a Marketing Plan - Opens in a new window by Call Number: HF5415.13 .W48 2019ISBN: 9780749484835
International Marketing - Opens in a new window by Call Number: HF1416 .C375 2020ISBN: 9781259712357
Sales and Marketing Channels - Opens in a new window by Call Number: HF5415.129 .D46 2018ISBN: 9780749482145
A Self-Help Guide for Copywriters: A Resource for writing Headlines and Building Creative Confidence - Opens in a new window by Call Number: HF5825 .N29 2021ISBN: 9781777783501Publication Date: 2021
The AI Advantage: How To Put The Artificial Intelligence Revolution To Work - Opens in a new window by Call Number: HC79.I55 D369 2018ISBN: 9780262039178Publication Date: 2018-10-19
Media in History: An Introduction to The Meaning and Transformation of Communication Over Time - Opens in a new window by Call Number: P90.K6713 2019ISBN: 9781352005981Publication Date: 2019-05-06
International directory of company histories - Opens in a new window by Call Number: HD2731 .I58 (Reference Material)ISBN: 9781558628977
The Microsoft Way : The Real Story of How the Company Outsmarts its Competition - Opens in a new window by Call Number: HD9696.C64 M536 1997ISBN: 02032797X
Onward: How Starbucks fought for its life without losing its soul - Opens in a new window by Call Number: HD9199.U54 S737 2011ISBN: 9781605292885- Swoosh : the unauthorized story of Nike, and the men who played there - Opens in a new window by Call Number: HD9992.U54 N557 1991ISBN: 9780151874309
Crisis Communication : case studies and lessons learned from international - Opens in a new window by Call Number: HD49 .B73 2018ISBN: 9781498751346
Supply Chain Management Models: Forward, Reverse, Uncertain, and Intelligent Foundations with Case Studies - Opens in a new window by Call Number: HD38.5 .F39 2018ISBN: 9781138570177
Unraveling the Mysteries of Case Study Research - Opens in a new window by Call Number: HD30.4 .T394 2017ISBN: 9781786437235
