Adobe Spark is a powerful digital asset creation tool that can help you to prepare a beautiful visual portfolio to organize your skills and accomplishments in a visually appealing, professional and creative way! In today’s market, a portfolio is an effective self-marketing tool used by job seekers in many different fields. A portfolio offers many benefits both personally and professionally, and creates a positive impression in a job interview:
- It acts as a persuasive marketing tool. Your portfolio demonstrates evidence of your qualifications and accomplishments in an organized and interesting way that can set you apart from other candidates.
- It keeps you organized. By having all of your documentation in one convenient place, you are able to easily reference or provide employers with information in a timely manner.
- It reinforces your personal brand. Your portfolio strengthens an employers image of your personal brand and impresses upon them what you have to offer
- It helps you to prepare for an interview. Reviewing the documents included in your portfolio will be helpful in identifying supporting examples when answering interview questions.
- It builds confidence. Being able to see all the things that you’ve achieved will make you feel proud, and make you more aware of your strengths.
There are different ways that you can organize your portfolio and various sections that you can include when developing your content. Consider you target market and the content your audience would want to see. Here are some sections you should consider including in your portfolio:
- Title Page: You should include a cover page that indicates your name and a title (Job Search Portfolio or Career Portfolio)
- Table of Contents: List all of the sections of your portfolio with hyperlinks to allow you and the person viewing your portfolio to quickly access the relevant information.
- Profile: Consider writing a short biography, a mission statement explaining who you are, or a professional philosophy about your vision of the future in this industry.
- Career Goals, Professional Development Plan: Include 3-5 career-focused professional goals. Be as specific as possible.
- Resume, Cover Letter: Include copies of your most up-to-date documents
- Education, Certificates, Training or Professional Development Documents
- Community Service or Volunteer Experience
- Licenses, Memberships, Transcripts, Scholarships
For the portfolio example, the sections included are About Me, Work Experience, Volunteer Experience, Projects and Contact information. As you go through the different sections of the portfolio reflect on how the student’s brand is demonstrated and consider what photos, projects, experiences and qualifications you could add to your own portfolio to accurately reflect your own personal brand and story. The items you select should be tailored to the industry or job that you are applying or interviewing for.